What Homebuyers Really Want

What Homebuyers Really Want: Healthier, Smarter, Greener Homes

Todays buyers are redefining what dream home means. Instead of chasing more space, many are focusing on features that support healthier living, lower utility bills and a lighter environmental footprint. From energy-efficient systems to clean air and filtered water, todays buyers are drawn to homes designed for everyday well-being and they’re willing to pay more for it.

The top features and upgrades respondents said they would prioritize include:

Better equipped and more modern kitchen for cooking: 29%

Whole house water filtration: 22%

More efficient insulation, HVAC, lighting and appliances: 25%

Whole house, always-on quality indoor air filtration: 22%

Solar battery storage or back-up power generator: 18%

Source: The America at Home Study, americaathomestudy.com